John approached us to raise his profile as a political and economic commentator. He wanted to highlight the damaging affect the UK's exchange rate was having on UK manufacturing and the wider economy, and to make a positive case for Brexit.
We helped John build strong relationships with leading economics and political journalists through a series of one-to-one lunches, exclusive breakfast briefings, and the production of a highly-acclaimed podcast. The substantial coverage he received off the back of this engagement ensured his views were aired widely on a national platform, which in turn put him firmly on the radar of TV and radio producers.
During the EU referendum campaign, we ran the Labour Leave press office, ensuring that John and his colleagues were able to put forward their arguments in favour of a Leave vote.
John is now an established TV and radio pundit, and over the last six months has appeared across the BBC on the News Channel, Newsnight, The Today Programme and 5 Live as well as on Sky, ITV, Channel 4 and Bloomberg. He is a well-respected commentator on British politics with a particular expertise on the Labour Party, trade, and the exchange rate. He is considered to have made a significant contribution to the campaign for Britain to leave the European Union.
John has become a go-to conference speaker, policy adviser and media personality as a direct consequence of the relationships we have built.
"Paul has achieved a great deal in a short time. I have had a large number of meetings with very senior key people, and I would not have made contact without Paul's help. He has helped me push forward at a great pace. I've not had any personal PR assistance before and it has been a very valuable and worthwhile experience. Paul and his team work behind the scenes extremely effectively and very quickly, and Paul has been instrumental in driving my projects forward."
Established John as one of Britain's most sought-after commentators on Brexit, both before and after our decision to leave the European Union
Secured interviews on TV and radio, including on Radio 4, 5 Live, BBC News Channel, ITV, Channel 4, LBC, Sky and Bloomberg
Designed and launched John's personal website to give journalist's an overview of his work
Wrote weekly articles for John in newspapers and magazines
Created and produced the Talking Economics podcast with John as host
Set up one-to-one meetings with UK government ministers, economists and editors
Created and managed John's Twitter account, growing his following to almost 30,000, with 75,000 people engaging with his tweets each month
Organised and invited guests to the high-profile launch of John's latest book, Britain's Achilles Heel
Designed and launched John's new book website which allowed people to RSVP for the event online
Designed, typeset and published multiple pamphlets outlining his concerns about the British economy
Secured John a regular economics and politics column in the International Business Times, a global financial publication with over 16 million readers
Created and designed a newsletter for the Labour for Britain campaign which argues in favour of a renegotiated settlement with the EU
Professionalised previous ad hoc campaigning and distilled it into a single campaign centred around one brand
Created The Pound Campaign
Created a website to explain the campaign's ideas simply to policy-makers and journalists
Hosted, organised and invited guests to a monthly roundtable discussion breakfast on the exchange rate
Helped John distill his complicated economic points into a two-minute speech for a general audience
Produced an animated video to explain the campaign's ideas
Organised and hosted a launch event in conjunction with think-tank Civitas
Created a mailing list for the campaign with over 2,000 subscribers and sent them regular updates
Created and managed the campaign's Twitter account, growing its followers to over 3,000 in six months
The Pound Campaign website
Talking Economics podcast
Personal Twitter account
The Pound Campaign Twitter account
The Pound Campaign email newsletter
Labour Euro-Safeguards Campaign website
'Call to Action' book website
'Call To Action' event invite
Coverage of John in the IB Times
Coverage of John's book in the FT
Coverage on Bloomberg
Coverage on LondonLovesBusiness
John's personal regular email newsletter
Labour for Britain newsletter
The cover of John Mills' latest pamphlet
The Pound Campaign video
The Pound Campaign launch event video