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JOHN MILLS - Founder and Chairman of JML, the global consumer goods company. Author of a number of noted books on economics, John is the UK Labour Party's largest private donor, an outspoken advocate of a more competitive exchange rate, and a prominent critic of the EU.

The Challenge

THE CHALLENGE

John approached us to raise his profile as a political and economic commentator. He wanted to highlight the damaging affect the UK's exchange rate was having on UK manufacturing and the wider economy, and to make a positive case for Brexit.

The Solution

THE SOLUTION

We helped John build strong relationships with leading economics and political journalists through a series of one-to-one lunches, exclusive breakfast briefings, and the production of a highly-acclaimed podcast. The substantial coverage he received off the back of this engagement ensured his views were aired widely on a national platform, which in turn put him firmly on the radar of TV and radio producers.

During the EU referendum campaign, we ran the Labour Leave press office, ensuring that John and his colleagues were able to put forward their arguments in favour of a Leave vote.

The Result

THE RESULT

John is now an established TV and radio pundit, and over the last six months has appeared across the BBC on the News Channel, Newsnight, The Today Programme and 5 Live as well as on Sky, ITV, Channel 4 and Bloomberg. He is a well-respected commentator on British politics with a particular expertise on the Labour Party, trade, and the exchange rate. He is considered to have made a significant contribution to the campaign for Britain to leave the European Union.

John has become a go-to conference speaker, policy adviser and media personality as a direct consequence of the relationships we have built.

Client Quote

JOHN SAYS:

"Paul has achieved a great deal in a short time. I have had a large number of meetings with very senior key people, and I would not have made contact without Paul's help. He has helped me push forward at a great pace. I've not had any personal PR assistance before and it has been a very valuable and worthwhile experience. Paul and his team work behind the scenes extremely effectively and very quickly, and Paul has been instrumental in driving my projects forward."

Thought leader

THOUGHT LEADER

Established John as one of Britain's most sought-after commentators on Brexit, both before and after our decision to leave the European Union

Secured interviews on TV and radio, including on Radio 4, 5 Live, BBC News Channel, ITV, Channel 4, LBC, Sky and Bloomberg

Designed and launched John's personal website to give journalist's an overview of his work

Wrote weekly articles for John in newspapers and magazines

Created and produced the Talking Economics podcast with John as host

Set up one-to-one meetings with UK government ministers, economists and editors

Created and managed John's Twitter account, growing his following to almost 30,000, with 75,000 people engaging with his tweets each month

Organised and invited guests to the high-profile launch of John's latest book, Britain's Achilles Heel

Designed and launched John's new book website which allowed people to RSVP for the event online

Designed, typeset and published multiple pamphlets outlining his concerns about the British economy

Secured John a regular economics and politics column in the International Business Times, a global financial publication with over 16 million readers

Created and designed a newsletter for the Labour for Britain campaign which argues in favour of a renegotiated settlement with the EU

Thought leader

THE POUND CAMPAIGN

Professionalised previous ad hoc campaigning and distilled it into a single campaign centred around one brand

Created a website to explain the campaign's ideas simply to policy-makers and journalists

Hosted, organised and invited guests to a monthly roundtable discussion breakfast on the exchange rate

Helped John distill his complicated economic points into a two-minute speech for a general audience

Produced an animated video to explain the campaign's ideas

Organised and hosted a launch event in conjunction with think-tank Civitas

Created a mailing list for the campaign with over 2,000 subscribers and sent them regular updates

Created and managed the campaign's Twitter account, growing its followers to over 3,000 in six months

The Pound Campaign website

The Pound Campaign website

Talking Economics podcast

Talking Economics podcast

Personal twitter account

Personal Twitter account

The Pound Campaign twitter account

The Pound Campaign Twitter account

The Pound Campaign email newsletter

The Pound Campaign email newsletter

LESC website

Labour Euro-Safeguards Campaign website

Call to Action website

'Call to Action' book website

Call To Action event invite

'Call To Action' event invite

Coverage of John in the IB Times

Coverage of John in the IB Times

Coverage on Bloomberg

Coverage on Bloomberg

Coverage on LondonLovesBusiness

Coverage on LondonLovesBusiness

John's personal regular email newsletter

John's personal regular email newsletter

Labour for Britain newsletter

Labour for Britain newsletter

The cover of John Mills' latest pamphlet

The cover of John Mills' latest pamphlet

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